Legal marketing is an important part of any law firm’s business strategy. It helps lawyers build relationships with clients, generate new business, and keep existing clients happy. We’ll share 9 legal marketing advices that will help you grow your practice.
Create a Marketing Plan
A marketing plan is a physical, written document and a smaller part of a complete business plan. However, it can also be pulled from and used as a document by itself.
You need to define your target audience, figure out where they hang out online, set prices and budgets, and set goals that you can measure.
To develop the tactics and channels to reach potential clients, a lawyer needs to know to create a SWOT. A SWOT (strengths, weaknesses, opportunities, threats) analysis.
Make sure your firm’s website ranks well on search engines so potential clients can find you when they make their initial searches, and know what set of skills and expertise your law practice has to offer them.
There are several factors involved with this ranking process such as keywords, backlinks, page speed, and more which we cover extensively in our other blog posts, podcast episodes, and YouTube videos.
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A/B Testing – Split Test Different Variations Of Your Website And Landing Pages To See Which One Works Best For You.
A/B testing is one of the most effective ways to improve your website’s conversion rate. This means that you split test different variations of your landing pages and website to see which one works best for you.
With this, you can identify your customer persona.
A customer persona helps you focus your efforts on acquiring and retaining clients who are most likely to buy from you.
Lead Capture Forms – Create Customized Forms That Collect Contact Information From Prospective Clients.
You can use lead capture forms to collect contact information from prospective clients. These forms are usually found at the bottom of your webpages or as popups when people visit your site. They allow visitors to enter their name, email address, phone number, and other details.
Email Campaigns – Send Emails To Potential Customers Who Have Visited Your Site Or Used Your Services.
If you’re looking to generate more leads, then you need to start sending emails to potential customers who have visited your website or used your services. This will help you build trust with your current customers and attract new ones.
Social Media Advertising – Promote Your Business Through Facebook Ads, Twitter Ads, LinkedIn Ads, Instagram Ads, YouTube Ads, etc.
You can use social media advertising to promote your business by targeting people based on their interests, demographics, location, and other criteria. These ads appear as posts on users’ timelines, so they’re easy to miss.
Webinars – Host Live Events Online Where You Can Answer Questions About Your Practice Area.
If you want to host an online webinar, there are several things you need to consider before doing so. First, make sure you have a good reason for hosting the event. Second, make sure you have enough time to prepare for the event. Third, make sure you have the right equipment to host the event. Fourth, make sure you have everything set up properly before the event starts. Finally, make sure you have an exit strategy in place when the event ends.
Create a Podcast for Legal Matters
A legal podcast offers you the platform to show your clients that you are an expert in your chosen field. In addition, you can illustrate through real-life stories your firm’s knowledge and expertise, which builds not only more trust but also credibility.
When a client needs legal assistance, they typically require a specific type of law firm. You can show them you are the one to call because you have handled cases just like theirs, and you can showcase your successes.