SEO for Materials Industry and Suppliers

SEO for Materials Industry, Manufacturers, and Distributors is the best option for your company.

Why the industry needs SEO?

If you’re looking to connect with new buyers, get Brand Awareness and get more qualified leads, SEO for Materials Industry, Manufacturers and Distributors is the best option for your company.

Buyer personas between 20 and 36 in engineering and purchasing roles in the materials Industry rely on the internet, particularly search engines and Matmatch,  to find the information they need to make informed specifications and purchase decisions.

98% of online experiences begin with a search engine. With so many people searching, you need to improve your building material supplier website for search engine optimization. Search Engine Optimization can help your business drive more traffic to your website.

Engineers also search equivalent materials in to find material replacements.

Like all potential customers, they are using the internet every day to look for products and services that you offer.

But most materials companies who have a regular Marketing department, or hire a standard, and not an industry-focused marketing company will fail or will have mediocre SEO results.

5 Steps Industries Can Do To Increase SEO Traffic

1. Analyze your Website SEO

Google Search Console is a platform that acts as an interface between a site owner and the Google search engine. But if you need a user-friendly interface with valuable data about your website and your competitors, the best tool to start with, is Ubersuggest. It offers invaluable data, tools and monitoring capability not available elsewhere. 

2. Start Local

The best strategy-driven approach to get your website in front of local customers’ eyes is the Local SEO.

Google My Business has proven that your Company should start Locally to get a better rank, ad it’s FREE SEO for your Business. Do not forget that Google has its hands everywhere and GMB is one of its beloved SEO strategies.

SEO for Industry

3. Choose Your SEO Keywords Carefully

In today’s increasingly competitive landscape, industrial marketers are creating complex digital marketing campaigns to boost lead generation.

You should think about the purpose of your website when selecting keywords. If your website is intended to provide readers with important information, you should use transactional or informational words.

It will be very competitive to use simple, basic industry descriptors such as metal stamping. Long-tail keywords should be more specific to your work and the industries you are targeting.

Make sure you do your keyword research and use keywords that appeal to your target audience.

SEO for suppliers

4. Video Marketing

Businesses are using Video Marketing to get more sales, improve User Experience and accelerate buyers’ decisions. Video SEO and Video Marketing are vital tools for upselling and cross-sell.

Websites with video have 92% more chances to hit page 1 of Google than business competitors. A video on a landing page boosts conversions by 80%
and increases clicks by 300%

5. Content Marketing

Content creation is a valuable part of SEO. If you want to drive traffic to your site, the content will help you do it. With content creation, you’ll provide your audience with valuable information they seek.   Once you determine content topics that are the highest value to your business, you’ll choose your content format, and ensure you’re keeping it fresh and exciting for your audience.   Content SEO for industries may include:

  • Blog posts
  • Infographics
  • Videos 
  • Podcasts
  • Guides
  • E-Books
content marketing for industry


Get in touch with industry Marketing Solution Providers like Matmatch or Equivalent Materials who know about Marketing for Industry, Suppliers, and Manufacturers