The digital marketing landscape is constantly changing. hence we give you updated recommendations for 2022 digital marketing trends to improve web traffic, get leads and sales.
Evaluating innovations can help you boost your digital marketing activities in 2022. Take a look at our list and adjust your marketing strategy to get benefits in 2022.
A marketing research study has revealed that 87 percent of marketers have changed their digital engagement strategy during the COVID-19 crisis.
Influencers
Yes, we know… We are in 2022 and B2B marketing “experts” are still thinking that they cannot get leads from Social Media channels. But they forget that you can counts on influencers to implement whole digital marketing strategies.
Influencer marketing is still relevant in 2022. We work with million dollars companies that need a strong Brand Awareness strategy but they don’t know how to implement it.
Social Media is a great way to show innovation and sustainability topics to the upcoming generations, that are really bonded to companies focused on green technologies and to those who apply CO2-friendly changes.
These influencers have found a niche in their industry, and they are playing important roles in converting leads, connecting with audiences, and boosting brand awareness.
Conversational Chatbots
When consumers have a question, 82% want an “immediate” response, that is why conversational chatbots are the solution to facilitate a personal, instant connection between companies and customers.
Chatbots are an excellent way to provide customers with a personalized experience to interact in a “gamified way” with your audience.
Book a meeting, get telephone numbers, send emails and even transfer calls can be done with conversational chatbots.
Customers prefer chatting with bots because they’re always available, answer questions quickly, and remember everything from previous conversations.
Video marketing
Video marketing is one of the most important marketing trends today and likely for the next 5 years.
If you check Amazon, you’ll discover that Videos are the most important tool to boost sales. The world is becoming lazy, we move from books to movies and from writing to videos.
Why? because images and sound are the faster way to put information in our brains.
Video marketing will be one of the biggest digital marketing trends of 2022, no doubt. If you aren’t creating marketing videos yet, you should definitely consider expanding your digital strategy.
- Video has a better and faster return on investment than static images.
- Video helps to build trust with potential customers
According to an eMarketer survey, 83 percent of marketers plan to spend more budget on short-form videos by 2022.
If you don’t have a strategy for investing in video marketing next year then you might end up lagging behind your competitors.
New SEO challenging due to Google algorithm changes
It’s especially important now that Google has announced its new algorithm updates to focus on quality rather than just quantity when determining which websites appear at the top of their results pages.
You need to have at least one piece of original content on your site and any other websites you own (like Facebook pages).
As long as you’re building an authoritative site for each topic, you can use backlinks from sites that quote or mention your articles to help boost your SERP ranking.
Make sure that people are linking back to your articles under specific categories that you can control.
